AMD No Longer Windows Exclusive; Now Developing Chips for Android & Chrome

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As if the mobile chipset market weren't already crowded enough with Qualcomm, NVIDIA, Samsung and Intel, we will now have a new but familiar player in the game. AMD has decided to abandon their previous commitment to Windows exclusivity and will now begin developing chipsets for Android and Chrome. Here's a quote with a few more details,

AMD is expanding OS options as it designs chips based on x86 and ARM architecture, which run multiple OSes, said Lisa Su, senior vice president and general manager of global business units at AMD, in an interview at the Computex trade show in Taiwan.

AMD is also expanding its custom-chip business, and Android and Chrome OS offer flexibility for third-party chip design and integration, Su said.

"We are very committed to Windows 8; we think it's a great operating system, but we also see a market for Android and Chrome developing as well," Su said.

AMD previously said it had no interest in Android and that its chips would be exclusively tuned for Microsoft's Windows 8. But now the company will adapt its chips for companies that want to build laptops or tablets with Android or Chrome.

It will be interesting to see how quickly AMD can put something together for Android and Chrome. The question is, will it be competitive, and/or will it be too little too late?

Source: PCWorld