I'm having the issue of NEVER being able to sign into my google account for the Market (Unable to establish a reliable connection to the server). From what I hear, only a factory reset can fix this. Although, I've done this up to 5 times so far, no go. At least, I THINK I'm factory resetting. I'm going to Settings --> Repair & Formating --> Full Reinitialization. Now, should I be doing that or going through the System Recovery and picking "Format System"? (Not entirely sure if I do that I will even have an Android OS installed!)