New Localytics Study Shows Samsung's Dominance is Growing

dgstorm

Editor in Chief
Staff member
Jan 5, 2011
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top-10-android-devices-january-2013.png

Is it Android taking over the world or is it Samsung? A new report from marketing research firm, Localytics, suggests that the Samsung brand is becoming more prolific than Android. In fact, in their recent study, Samsung held 8 of the top 10 Android devices in use globally, and the SGS3 was in the number one spot. Here's a full quote from the Localytics post,

Android has a new top device, and to nobody’s surprise it’s another variant of the Samsung Galaxy. The Samsung Galaxy S III took over the top spot in January from its older brother, the Samsung Galaxy S II, and Samsung’s place as the dominant Android device maker continued: of the top 10 Android devices in January, eight were made by Samsung, and seven were some variant of Samsung Galaxy.

Only Amazon’s Kindle Fire and Motorola’s Droid RAZR managed to crack Samsung’s stranglehold on the top 10. In fact during January, Samsung as a whole made up 47% of Android devices worldwide. This is nothing new, however, as Samsung accounted for 47% of Android devices in December, 2012, and 48% in November.

It’s interesting to note that despite their overall Android dominance, Samsung does not hold the number one spot for Android tablets; that honor goes to the Amazon Kindle Fire, which accounts for 37% of all Android tablets, the vast majority being US-based. After December’s huge growth in Android tablets, the Fire’s successes may show why Samsung’s share of total Android devices is holding rather than growing.

Methodology
Localytics provides analytics and marketing tools for mobile app developers and marketers. Data for this study reflects all devices worldwide seen by apps with Localytics integrations, and covers the full month of January, 2013.

Learn more about Localytics app analytics and app marketing solutions, or contact us with any questions about how Localytics can improve your app marketing strategy.

What do you guys think of this study? Is Samsung getting so big they might start to overshadow everything? Could they pose a serious threat to even Android itself?

Source: Localytics
 
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[FONT=arial, helvetica, sans-serif]Other Applications[/FONT][FONT=arial, helvetica, sans-serif]File Manager, OfficeSuite, Google Search, Task Manager, Browser, Gallery, Android Webkit, Clock, Calculator, Calendar, iReader, Gmail…[/FONT]
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[FONT=arial, helvetica, sans-serif]Extend Port[/FONT][FONT=arial, helvetica, sans-serif]1 x TF card slot; 1 x MINI HDMI port[/FONT]
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[FONT=arial, helvetica, sans-serif]1 x 3.5mm Earphone port[/FONT]
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[FONT=arial, helvetica, sans-serif]Package including[/FONT][FONT=arial, helvetica, sans-serif]1 x Charger[/FONT]
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[FONT=arial, helvetica, sans-serif]Package Weight[/FONT][FONT=arial, helvetica, sans-serif]1000g
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Personally I think it's going to change big time this year. With the likes of Sony, LG, HTC, Huawei etc, all about to bring out top of the rang phone which sound equal to the rumoured S4. Plus, you have all the cheap Chinese Retina Tablets like Cube U9GT5, Chuwi V99 & V10, FreeLander PD80 etc.. with screens similar to the ipad coming to market for less than £200. Well, sounds like this could be a very interesting year doesn't it!!
 
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