- Jan 5, 2011
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Here is some welcome news for folks who pre-ordered or were simply considering purchasing the new NVIDIA Shield portable gaming device. They dropped the price from $349.99 to $299.99, and announced the official ship date of June 27th! How's that for great news to chase away the Thursday morning blahs?
Of course, the Shield obviously still has an uphill battle ahead of it. With the new Sony PS4 and Xbox One consoles set to hit retail shelves later this year, the Shield might be hard-pressed to compete for the average family's gaming dollar. Still, for folks who don't mind spending the money for a bunch of devices, or if you are only interested in the portability options afforded by the Shield, then this price drop is very good news. It's also pretty exciting to think we will be able to get one in just a week!
Here's NVIDIA's full presser,
A new kind of open gaming device needs a new kind of development process.
Rather than being secretive about SHIELD and what it can do, we decided to bring gamers in on the conspiracy, announcing our plan to bring a portable gaming device with console-class controls and a high-def 5-inch screen to market in January at the Consumer Electronics Show.
Most of all, we wanted this device to be open and provide the best possible experiencewhether youre playing Android or PC games, or enjoying your favorite movies, music, and other apps on the go.
Since then, weve put SHIELD in the hands of thousands of gamers. Some have been professional press. Others have been inside our own company. But most have been people like the tens of thousands who streamed through our booth at PAX East and E3.
And their reactions have been more than just positive.
Theyve helped us build a better product. Feedback from gamers is why SHIELDs triggers have the perfect throw length. Why SHIELDs buttons have just the right amount of give. Why SHIELDs thumb sticks are so satisfying to flick. Why playing games on SHIELDs pure Android software feels so slick.
The result: while SHIELD isnt available until June 27th were making that official today its already grabbed awards by the fistful including dozens of Best of Show awards at CES, Computex and E3.
Now its time for one more change.
Weve heard from thousands of gamers that if the price was $299, wed have a home run.
So were changing the price of SHIELD to $299.
If youve already pre-ordered SHIELD, youll be charged the new, lower price. You will only be charged $299 when the product ships.
We want to get SHIELD into the hands of as many gamers as possible.
Thats because we think theyll have the same reaction to it as thousands of gamers already have: joy.
Source: SHIELD Gets Final Touch Before Its Release ? a Better Price