- Jan 5, 2011
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The latest Gartner Marketing Analytics are out and from the numbers they compiled it becomes obvious that Samsung and Android are completely destroying their competition. Here's a bullet point list of the most relevant figures below just to give you a quick glimpse of the domination:
- Samsung sold 64.7 million smartphones which was 30.8% of the total global marketshare
- This was a 59% increase from the 40.6 million it sold in the same quarter last year
- For perspective, Apple sold 38.8 million iPhones during this same time which was an 18.2% market share
- LG was in third with 10 million smartphones sold, or 4.8% total global marketshare
- A win for Samsung translates into a win for Android to the tune of 74.4% of the global marketshare for smartphone operating systems
- Conversely, iOS dropped to just 18.2% of the global marketshare (from 22.5%), Blackberry dropped to just 3% and Microsoft gained a point to 2.9%
Source: Gartner