- Mar 24, 2011
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By Kevin Purdy
August 30, 2011, 10:06 AM PDT
Takeaway: The combination of Google and Motorola may be just the catalyst required to make Android devices acceptable in the enterprise.
As usually happens when a big tech news story hits, there are waves and cycles of reaction, reactions to the reactions, and noble attempts to curate all the discussion. Googles plan to buy Motorola Mobility for $12.5 billion was a nearly perfect example. The reactions went something like this:
The Times piece presumes that Google will do with Motorola what many expect it to do: create standard-setting, top-of-the-line phones that can keep up on the hardware side with Googles rapid software revisions.
App developers would appreciate seeing standardized hardware features, semi-consistent resolution and screen parameters, and, perhaps most of all, fewer problems from trying to make their software work on older versions of Android which are still available on phones being actively sold by carriers. The story leads with an example of a mobile dating app that asks users to bump phones to trade information, which doesnt work so hot on phones made by major Android partner HTC.
But the key quote comes from a developer that works with big firms that have stuck their toes in the Android enterprise market:
Its even more promising that the next major Android release due out, Ice Cream Sandwich, standardizes the Android interface and many of its features across phones and tablets. It also builds in features for hardware, like front-facing cameras or Near Field Communication (NFC), which allows phones to be used like wallets in purchasing goods and picking up coupons. With tablets and phones running much the same interface, and with the maker of Android having a direct pipeline to a leading hardware maker, businesses can be a bit more assured of long-term support and regular hardware updates.
Thats not to say that Android is suddenly going to be the belle of the ball among enterprise hardware buyers. Its encryption offerings doesnt match up to RIMs BlackBerry line, its Exchange support will never quite be what Microsofts Windows Phone will offer, and its only inching its way toward the iPhone in pick-up-and-use elegance. But with a bit less entropy in the hardware pipeline, and a chance to unify and promote their platform thats recognizable on any phone, Google, Motorola, and Android are starting to look more natural in a suit and tie.
August 30, 2011, 10:06 AM PDT
Takeaway: The combination of Google and Motorola may be just the catalyst required to make Android devices acceptable in the enterprise.
- Wow! They said they werent going to make their own phones, but now Google owns a phone maker! Here comes the Ultimate Android Phone!
- No, silly, its all about patent protection. They need that trove of intellectual property to defend their Android partners from the other big, litigious players.
- But theres so much more to it than phones! We havent seen all the angles yet, like set-top cable boxes for Google TV!
- No, but seriously, its going to be something big for the next wave of Androids.
The Times piece presumes that Google will do with Motorola what many expect it to do: create standard-setting, top-of-the-line phones that can keep up on the hardware side with Googles rapid software revisions.
App developers would appreciate seeing standardized hardware features, semi-consistent resolution and screen parameters, and, perhaps most of all, fewer problems from trying to make their software work on older versions of Android which are still available on phones being actively sold by carriers. The story leads with an example of a mobile dating app that asks users to bump phones to trade information, which doesnt work so hot on phones made by major Android partner HTC.
But the key quote comes from a developer that works with big firms that have stuck their toes in the Android enterprise market:
This is a great move for Google to get into the hardware side. It stands to help developers a lot, said Dave Swartz, co-founder of Medl Mobile, which has 55 employees and has built apps for, among others, Monster.com, Kaiser Permanente and Emirates Airlines. He and others said that working with Motorola might help Google understand how to make Android work better with all kinds of hardware.
As pointed out later in the piece, Googles close relationship with Motorola - technically run as an independent entity, but nobodys imagining a steel curtain between the two - doesnt mean that other manufacturers like HTC, Samsung, and LG wont continue to be hit-and-miss in supporting newer Android standards. But if Google and Motorola can lead the market with phones that appeal to consumers, and especially deep-pocketed enterprise firms, that may change quickly.
Its even more promising that the next major Android release due out, Ice Cream Sandwich, standardizes the Android interface and many of its features across phones and tablets. It also builds in features for hardware, like front-facing cameras or Near Field Communication (NFC), which allows phones to be used like wallets in purchasing goods and picking up coupons. With tablets and phones running much the same interface, and with the maker of Android having a direct pipeline to a leading hardware maker, businesses can be a bit more assured of long-term support and regular hardware updates.Thats not to say that Android is suddenly going to be the belle of the ball among enterprise hardware buyers. Its encryption offerings doesnt match up to RIMs BlackBerry line, its Exchange support will never quite be what Microsofts Windows Phone will offer, and its only inching its way toward the iPhone in pick-up-and-use elegance. But with a bit less entropy in the hardware pipeline, and a chance to unify and promote their platform thats recognizable on any phone, Google, Motorola, and Android are starting to look more natural in a suit and tie.
