- Sep 24, 2010
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While not having nearly the hardware of the Nook, Amazon still leads the way in eReaders due to being available as an app for iPads, Smartphones and Tablets. That being said, maybe they need to dump the Kindle Hardware completely and focus instead purely on providing content .
According to recent research from Changewave, The numbers breakdown like this:
- Kindle: 47% of the e-reader market
- Apple's iPad: 32% of the market
- Sony's Reader: 5%
- B&N Nook: 4%.
Now the main question is, how does that 47% Market Share breakdown in terms of devices? And the Nook, with only 4% of the market as an eReader, does that only count in terms of Nooks running only the Nook Software? What is that number when you add in the rooted nooks that are running Kindle?
(sources - cnn.com, changewave)